You have a business and you want to increase its profile. To do this, you create a website, full of fancy bells and whistles. You spend a thousand dollars just to create it, and you’re spending almost as much to maintain it on your server. And yet…you’re not getting any hits! Your beautiful website is out there in the ether and yet no one knows about it.
Why is this?
The only way 99% of the people you want to reach out to will hear of your website is by surfing the web for this or that topic or product, and finding your website listed in the top ten on the results page.
Every website owner dreams of their website landing at the top of the Google search engine’s search results page, with Yahoo not far behind. So even in your own particular business niche, you have a lot of competitors. How can you make your website not only stand out from your competitors, but how can you make it stand out to the search engines – which is even more important.
The answer is Search Engine Optimization, or SEO.
The first thing the text of a website must do is explain the “who, what, when, where and how” of the business concerned, or the topic…or whatever the website is about. But there are ways to do this that allow search engines to more easily find your site.
When people surf the internet for a particular topic, they invariably use a certain phrase. This phrase consists of keywords. The more people who use that phrase in their search, and if your particular website has that phrase on its home page, the more people will find your site.
Search engines have what are called algorithms which are constantly being rewritten to better search through the web for websites. They do this too often for the average business to keep up with it, and that’s why most businesses go for SEO Outsourcing.
For SEO Outsourcing, a business hires a company whose sole purpose is to write website copy that is SEO optimized. These authors are familiar with all the algorithms and know what content has to be on each webpage. In addition, they are professional writers who can write “eye popping” copy for your website, so that once people actually arrive at your site, they will remain to read about your business or product.
SEO outsourcing services simply make sense. You’ve got a business to run, you don’t have time to keep up with the latest search engine news, as Google, Bing, Yahoo and other upstart competitors fight among themselves to get more of the market share of the web-surfer search business.